Innova has been formulated using only fresh, natural, whole ingredients
from each of the five food groups. Naturally nutritious fresh chicken and turkey meat, plus high quality chicken
meal, provide the foundation for Innova's great taste. But they didn't stop there. Fresh whole milk, cottage cheese
and whole clove garlic add natural vitamins and flavor. Alfalfa sprouts help satisfy your pet's natural urge to
graze. Natural cold-pressed sunflower oil provides the high quality fatty acids needed for healthy skin and a shiny
Innova is preserved naturally with vitamins C and E... and nothing else.
Health Foods from the Basic 5
Natura Pet Products is proud to offer petfoods prepared with a
wide variety of healthful ingredients form each of the five basic food groups: fresh lean meats, wholesome fruits
and vegetables, natural whole grains, vitamin-rich potatoes, milk and cottage cheese.
Variety is the key to meeting your pet's many nutritional needs. Innova's healthy mix of nutritious ingredients
assures a balanced and enjoyable meal every time.
The Dairy Group -- Cottage cheese provides plenty of nutrient-rich calcium, protein, and vitamins A and B.
The Protein Group -- Protein is an integral part of your pet's diet. And Innova's fresh turkey, chicken and herring
meats bring more to the food dish than just good flavor - they are lean, excellent sources of protein. High quality
meat protein provides all the essential amino acids required for the proper nutrition of both dogs and cats.
The Vegetable Group -- A bounty of fresh vegetables are found
in Innova petfoods: carrots, Idaho potatoes, alfalfa sprouts and whole clove Gilroy-grown garlic (high in selenium).
These vegetables add the antioxidant vitamins A and C, carbohydrates, fiber and various minerals to the diet. And
because these vegetables are fresh, whole, and not pre-processed, the flavors and most of the important nutrients
- including the "protector" antioxidants - are locked in.
The Fruit Group -- There's now a new twist to the old axiom about apples: "An apple a day keeps the veterinarian
away!" Apples - and the nutrients in them - help your pet stay healthy. The fresh, whole apples used in Innova
petfoods provide important "protector" nutrients, as well as plenty of carbohydrates and fiber, essential
for your pet's good health. The antioxidant vitamin C helps to form healthy new cells and heal wounds. Potassium
promotes neuromuscular development. And the antioxidants beta-carotene and vitamin A aid in good vision, bone and
tooth development, and building resistance to infections.
The Grain Group -- All of the grains in Innova petfoods are natural
whole grains, not grain fractions such as bran, gluten, flour, or mids. Healthful whole grains are important sources
of B vitamins, carbohydrates, iron, fiber, and selenium. Innova's nutritious barley and brown and white rices provide
important complex carbohydrates to support pet activity and exercise.
Look at Innova's Ingredients:
Turkey, chicken, chicken meal, herring, apples, garlic, potatoes, alfalfa sprouts, carrots, cottage cheese, milk,
In addition to these fresh ingredients, Innova contains:
Whole Ground Barley and Whole Ground Brown & White Rice
These are quality grain sources of highly digestible carbohydrates, not pre-processed grain fractions from other
Sunflower Oil and Chicken Fat
These are ultra high-quality sources of fat... chosen for their skin & coat properties and are rich in linoleic
Chicken Meal and Herring
Innova contains only low ash, ground chicken meat & whitefish that provide high quality, highly digestible
protein and omega 3 fatty acids.
Lactobacillus Acidophilus, Lactobacillus Casei, Enterococcus Faecium, Lactobacillus Plantarum
These important probiotics are added to help prevent disease and sickness, especially critical for dogs and cats
that are under stress from shipping, showing, surgery, and kennel stays.
Vitamins E, C & A (Beta-Carotene), Selenium, Zinc, Manganese
These antioxidants play a vital role in protecting body cells from the damage caused by chemicals and environmental
pollutants such as cigarette smoke, exhaust fumes and smog.